Bad Leads Diagnostic Quiz – Intent Engineers

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Question 1 of 10

When I picture my business running the way it should, I see…

A steady flow of leads who already understand the value before we speak. Sales calls that feel like decisions, not debates. Predictable monthly revenue I can actually plan around. A filtering system that removes time-wasters before they reach my calendar.

Why we’re asking this:

We begin with vision because desire creates emotional contrast. Before confronting what feels broken, you need to reconnect with what success would actually look and feel like. When you define your ideal state clearly, the gap between that vision and reality becomes more obvious and more motivating.

Question 2 of 10

At my best, I want my sales process to feel…

Calm and controlled instead of pressured. Confident because prospects arrive prepared to decide Stable enough that I don’t worry about next month. Structured so I’m not relying purely on persuasion.

Why we’re asking this:

This question deepens the emotional outcome, not just the financial one. Most frustration in lead generation is not about effort, it’s about instability. By identifying how you want things to feel, you emotionally invest in the possibility of change.

Question 3 of 10

If my lead system truly worked, I would…

Spend less time convincing and more time closing. Trust my pipeline instead of constantly checking it. Stop second-guessing whether leads will convert. Feel in control of growth instead of reacting to it.

Why we’re asking this:

This reinforces the future identity you want to move toward. When you mentally step into a working system, you strengthen the contrast between confidence and your current experience. That contrast prepares you for honest reflection.

Question 4 of 10

Right now, my leads usually arrive feeling…

Interested but hesitant. Curious but cautious. Price-sensitive and comparing options. Fully ready to move forward.

Why we’re asking this:

We now shift from aspiration to observation without blame. This question simply identifies patterns that already exist. Clear pattern recognition is where meaningful change begins.

Question 5 of 10

When I replay recent sales calls in my head, I notice that…

I’m doing most of the explaining and persuading. I’m trying to create urgency they don’t naturally feel. I’m answering questions they should have resolved before booking. I’m guiding curious people, not decisive ones.

Why we’re asking this:

This question forces a mental replay of real experiences. Instead of theory, you revisit actual conversations. That sensory recall makes the pattern harder to dismiss as coincidence.

Question 6 of 10

When someone says “I need to think about it,” I usually…

Expect it and move on. Feel slightly frustrated but accept it Feel drained because it keeps happening. Rarely hear that objection.

Why we’re asking this:

Your reaction to hesitation reveals how normalized this pattern has become. Even mild frustration is a signal of misalignment. A repeated objection is rarely random.

Question 7 of 10

I tend to attract prospects who…

Want information more than transformation. Compare endlessly but avoid deciding. Ask deep questions but resist commitment. Seem enthusiastic until it’s time to invest.

Why we’re asking this:

Now we move into friction. If the same behaviors keep showing up, it suggests your funnel may be attracting curiosity instead of readiness. Repetition usually signals structure.

Question 8 of 10

If I’m completely honest with myself…

I may be attracting low seriousness because my funnel doesn’t require seriousness. I’m relying on sales skill to fix a marketing readiness problem. I’m hoping urgency will magically appear during the call. I know something structural is off, but I’ve delayed fixing it properly.

Why we’re asking this:

This is where observation turns into ownership. Instead of blaming prospects, this question invites you to consider how your process may be shaping behavior. Honest ownership creates leverage for change.

Question 9 of 10

Because this pattern keeps repeating, I sometimes feel…

Embarrassed that I’m still dealing with the same issue. Frustrated that I work hard but results feel unstable. Quietly anxious about where next month’s revenue will come from. Tired of saying to myself “Next month will be better.”

Why we’re asking this:

This surfaces the human cost, not just the financial one. Emotional fatigue is often the real driver behind change. When you acknowledge how this pattern affects your confidence and energy, urgency becomes personal.

Question 10 of 10

What I would actually like instead is…

Leads who admit their problem before we ever speak. Prospects who show up ready to make a clear decision. A funnel that builds intent before the sales call. A system that filters and qualifies automatically.

Why we’re asking this:

After walking through desire, patterns, friction, and emotional cost, this final question turns tension into direction. Instead of sitting in frustration, you choose the outcome that would relieve pressure and restore a sense of control. That shift from awareness to preference prepares you for meaningful action.